Using the new Facebook insights to develop a good online marketing strategy -1


Facebook pages are indispensible for social marketing. Once you pull out all stops to make your page very popular, you must use facebook insights to analyze your online marketing strategy. The insight page has been changed by the developers to make it easier to break down the data available.
Let us see what information we can dig from the insights and how to use such information to our advantage:
• Overview: This feature allows you to analyze your individual posts. It shows the number of people who have seen your posts, clicked on it and liked it. It also highlights the Organic and Paid reach of the posts.

The overview feature enables you to run a competitive analysis of your posts. You might think that you don’t need the insight page for this, the total number of likes and comments on your posts will do give you the information. But this is simplistic approach. For deeper analysis you have to consider the ratio of the number people you have engaged out of the number of the people who have seen the posts. Doing so will give you a good idea which posts of yours are likely to get more attention and hence help build your social marketing strategy.

You can also keep an eye over competition by adding their pages to your ‘Pages to Watch ‘.

• Reach: This feature gives a more detailed analysis of user engagement breaking down the number of likes, shares and comments each individual posts got. It also shows the number of Unlikes, Report Spam and Hide posts. This helps you to track disengagement of your fans and adopt corrective measures.
You can also view the Total Reach feature which includes posts by other people on your page, your ads and page views. This helps you make an assessment of your performance over a long period of time. You can see which marketing strategy has garnered more popularity and which ones failed to hit to hit the bulls eye.